Rich Florence is co-owner of Summit Life Group, LLC and has helped build the company from the ground up. He still takes a personal interest in helping his clients find the best solutions and protection for their family. Rich is an expert in life insurance and has helped thousands of people find the right insurance to meet their needs.

Rich and LeAnn, his wife of fifteen years, live in Athens, GA with their two sons, Owen and Grady, their cat Leia, and their dog Cliff.

Rich is an independent agent, not tied to any specific company. This ensures that he will find the perfect fit for you. He lays out the best options available and compares them with your specific needs to match you with the life insurance that will serve you best.

As an avid runner, Rich loves to spend time outside, by himself or with his family and friends. He loves to golf, he’s a Rocky movie fanatic, and he’s a big fan of singing karaoke… especially when it’s a song by the King of Rock ‘n Roll.

Family, faith, and personal growth are important to Rich. He loves to read books by successful men and women who inspire him to grow and change. Rich decided at a young age that he was going to spend his life traveling and sharing with other people the opportunity to have a better life, through self-improvement, through overcoming fear, and through lifting each other up.

In his work at Summit Life Group, Rich is passionate about people, especially his clients. He has spent his life teaching others how to live a better life by speaking at events, taking on a mentorship role, and with his podcast, The Underdog Coach. He’s passionate about people and his goal is to help as many people as possible.